Equlum App AI ("we," "us," or "our") is committed to protecting the privacy of every user who visits our website at equlumappai.ca or uses the Equlum App AI trading platform. This Privacy Policy is written in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
By accessing our platform, you agree to the practices described in this policy. If you don't agree with any part of this policy, please do not use our services.
1. Information We Collect
1.1 Information You Provide Directly
When you register for an account or interact with the Equlum App AI platform, we may collect:
- Full legal name and date of birth
- Email address and phone number
- Government-issued identification (for KYC/AML compliance purposes)
- Country and province of residence
- Communication preferences and support correspondence
1.2 Information Collected Automatically
When you use our website or app, we automatically collect certain technical data, including:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on pages, and navigation patterns
- Device identifiers and session data
- Referring URLs and exit pages
1.3 Financial & Trading Data
As a trading platform, we process data related to your investment activity, including deposit and withdrawal history, trading preferences, risk settings, and portfolio performance data. This information is shared only with your assigned regulated broker partner as necessary to execute the service.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Service delivery: To operate the Equlum App AI platform and process your trading activity through regulated broker partners
- Identity verification: To comply with KYC (Know Your Customer) and AML (Anti-Money Laundering) regulatory obligations
- Customer support: To respond to your enquiries, resolve disputes, and provide account assistance
- Platform improvement: To analyse usage patterns and improve the functionality, security, and user experience of our platform
- Legal compliance: To meet our obligations under Canadian law, including reporting requirements
- Communications: To send you platform updates, security alerts, and — with your consent — promotional content
3. How We Share Your Information
We do not sell your personal information to third parties. Ever. We share data only in the following circumstances:
- Regulated broker partners: We share necessary account and identity information with the licensed broker assigned to your account to facilitate trading. These partners are bound by their own privacy and regulatory obligations.
- Service providers: We work with carefully vetted third-party providers for hosting, analytics, and customer support tools. These providers are contractually prohibited from using your data for any purpose beyond providing services to us.
- Legal requirements: We may disclose information where required by law, court order, or regulatory authority — including Canadian financial regulators.
- Business transfers: If Equlum App AI undergoes a merger, acquisition, or asset sale, user data may be transferred as part of that transaction. We will notify you before your data is transferred and subject to a different privacy policy.
🔒 We never sell your personal data. Your information is used to operate and improve the Equlum App AI platform — nothing more.
4. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to improve your browsing experience and analyse platform usage. You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect platform functionality.
We use the following types of cookies:
- Essential cookies: Required for core platform functionality such as login sessions and security
- Analytics cookies: Help us understand how users interact with the platform (anonymised data only)
- Preference cookies: Remember your settings and personalisation choices
5. Data Retention
We retain your personal data for as long as your account is active or as required by law. For inactive accounts, we retain data for a minimum of five years to comply with Canadian financial record-keeping regulations. You may request deletion of your data at any time, subject to our legal retention obligations.
6. Your Privacy Rights Under PIPEDA
As a Canadian user, you have the following rights regarding your personal information:
- Right to access: Request a copy of the personal data we hold about you
- Right to correction: Request correction of inaccurate or incomplete data
- Right to withdraw consent: Withdraw consent for non-essential data processing at any time
- Right to complain: Lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC) at priv.gc.ca
To exercise any of these rights, contact us at privacy@equlumappai.ca. We will respond within 30 days.
7. Data Security
We implement industry-standard security measures to protect your data, including SSL-256 encryption, two-factor authentication, regular security audits, and access controls that limit who within our organisation can view your personal information. Despite these measures, no internet transmission is 100% secure. We encourage you to use a strong, unique password and enable two-factor authentication on your account.
8. Children's Privacy
The Equlum App AI platform is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately so we can remove it.
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify registered users of material changes via email. The revised policy will take effect on the date indicated at the top of this page. Continued use of the platform after changes constitutes acceptance of the updated policy.
10. Contact Our Privacy Team
For any privacy-related questions or concerns, please contact:
- Email: privacy@equlumappai.ca
- Address: Equlum App AI Privacy Officer, 100 King Street West, Suite 5600, Toronto, ON M5X 1C9